Tool 4

The Power of our Voice

It's not what we say - it's the way that we say it.
An old adage with a great deal of truth. Why?

The Power of Influence
When we are listening to someone speak we not only take in the words, but we are subconsciously being influenced by the sounds of the voice (the pitch, tone, intonation, pace etc). We call this the tonality - it is the melody that gives meaning to the words. It is this tonality that influences the listener's thoughts and feelings. These thoughts and feelings can change our interpretation of and response to the meaning of the words. All actors know that using the same words in different ways can make an audience think and feel many different things.

Business Fact: People make decisions with their unconscious mind (emotion) and VALIDATE them with Logic. Which is why 'the way we say it' is so important.

The Power of Attention
'The way we say it' - the tonality (movement and interest) in the voice, keeps our listeners listening. If the voice movement flattens too much we effectively hypnotise our listeners. They will lose interest and find their own thoughts more interesting. Most of us will recognise this experience in meetings and at conference. Clear communication isn't always as simple as saying the words in the right order. So if you have an important message to put across, remember that the way you say it will be as important as what you say.

Make it make sense. We can help you make even more sense and help you get the response you want. Voice and delivery coaching is included on all our courses and always receives an exceptional response.

"Kate was excellent on voice techniques".
Boots Media Training

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