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'Be prepared' is the best advice
for successful handling of the media.
All organisations should be aware of
how to handle the media and know how to use them to their advantage.
Advertising is expensive. A positive news story involving your organisation is
free advertising. That's good business!
Make the most of the
media
Our training will help you understand
how the media works and how to form good relations with them. Working with
professional journalists, we will give you invaluable advice for handling
interviews - and arm you with the tactics to use if the worst should happen and
the press approach you in unpleasant circumstances!
We have devised successful media
training for local and national organisations. Public sector and voluntary
organisations put high value on our personalised and confidential approach,
enabling them to raise their profile and handle any potential 'bad press'.The
commercial sector highly value new skills that give them the knowledge to make
the media work to their advantage.
Kate Lee trains broadcast presentation
skills to journalists for both the BBC and the commercial sector radio and
television. A specialist in speech communication she has been invited to speak
at conferences including BBC motivation days and the Radio Academy Conference
of News and Speech. |
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Key courses can
include
- Media Communication
- An overview of how the media works.
- What journalists are looking for in a
story.
- How the audience interprets what it reads,
sees and hears.
- Today's Media - Newspapers, Radio, Television,
On-line
- How each medium puts stories together and what
each is looking for.
- Pro-active and re-active tactics.
- Recognising your own newsworthy story/ writing
an effective press release.
- Coping with the investigative journalist.
- Practical interviews with journalists.
Handling interviews.
- Media Presentation
- Understanding your audience and pitching your
message.
- Essential preparation techniques.
- Handling the interviewer and handling
yourself.
- Creating the right image.
- Coaching for radio and TV appearances.
"A really well put together, well considered
course which will be immensely useful."
" Perceptive interview analysis, practical, hands
on. Journalist and Kate gave the best training I have ever
had."
County Council Director |
